Overview
In this case study, we explore our partnership with Alright, a Google Certified company in Brazil and globally, recognized for its expertise in leveraging advanced marketing tools to accelerate success.
We assisted Alright in setting up their Brazilian instance of Thinkific Plus, the most advanced plan on Thinkific, to support their growing course library, integrated marketplace services, and live webinar features. Through detailed mapping of end-to-end workflows, we clarified processes for course creation, live event promotion, and service sales on the platform.
Additionally, we developed systems for managing revenue-sharing partners and implemented a collaborative content publishing process for their team. Our next step is to help Alright set up their second Thinkific Plus site, tailored for their global English-speaking audience, further expanding their reach.
Client Background
Alright is a highly respected educational platform and one of the few Google Certified companies in Brazil and globally. Their expertise spans:
Inventory Automation: Simplifying and efficiently managing advertising space sales.
Optimized Monetization: Using real-time bidding to maximize outcomes.
Operational Simplicity: Ensuring efficient and error-free ad management.
Advanced Technology: Continuous innovation in programmatic systems.
User Experience: Delivering relevant ads that satisfy and retain their audience.
With a focus on delivering high-quality educational content to both local and global audiences, Alright needed a scalable solution that could manage complex course structures, integrate marketplace services, promote and manage live events, and track revenue-sharing partnerships.
The initial focus was on building a robust platform for their Brazilian audience, with plans to expand to a global English-speaking market.
The Challenge
When Alright approached us, they had several key challenges:
Platform Selection: Initially unsure of which platform could meet their needs, Alright required guidance on choosing a solution that could support both course creation, live event management, and the sale of services, while also managing revenue-sharing with partners.
Bilingual Platform Structure: Setting up their first Thinkific Plus instance in Portuguese for the Brazilian market, ensuring consistency, high quality, and ease of use across the platform.
Course Library, Marketplace, and Live Events: Building a comprehensive course library, integrating marketplace services, and facilitating the promotion and recording of live webinars for continued access on-demand.
End-to-End Workflows: Mapping the entire journey from course creation to selling services and live event management on the platform, ensuring clarity in processes for all internal stakeholders.
Revenue Partner Management: Creating a system to onboard and manage revenue partners, tracking their revenue share payments accurately.
Content Upload and Collaboration: Developing a clear, collaborative system for their team to manage content uploads, including webinar recordings, and ensure accurate publishing.
Our Approach:
Structuring the Platform and Mapping Workflows
Phase 1: Setting Up the Brazilian Instance of Thinkific Plus
We helped Alright choose Thinkific Plus to meet their needs, and the first step was setting up the Portuguese instance. The platform was designed to deliver a seamless user experience, supporting complex offerings such as certifications, memberships, marketplace services, and live event promotion.
Phase 2: Building the Course Library and Marketplace
In collaboration with Alright’s design team, we built a comprehensive course library for individual learners and corporate clients. The library includes a variety of courses, certifications, and membership options, with marketplace services integrated to offer additional educational resources. Alright also features live webinars, which are promoted through the platform and recorded for later access, allowing students to revisit the content on demand.
Phase 3: Developing Custom WorkflowsÂ
To ensure seamless platform management, we developed custom workflows that covered the entire process of course creation, service sales and revenue partner management. These workflows helped clarify roles, timelines, and quality checks, ensuring that all content was published accurately and consistently, once handed over to their team.
Phase 4: Collaborative Content ManagementÂ
To streamline content publishing management, we implemented a customized Google Sheets system, enabling the entire team to collaborate seamlessly. The system included an accessible checklist, allowing team members to clearly see their responsibilities and easily update the status of tasks. This shared document provided full visibility into the progress of new courses and services being added to Thinkific. Additionally, we developed a comprehensive content upload guide to ensure the team could follow a standardized process, guaranteeing accuracy and consistency.
Phase 5: Preparing for Global Expansion
With the successful implementation of the Portuguese instance of Thinkific Plus, the next step is to assist Alright in setting up a second Thinkific Plus site for their global English market. This new instance will allow them to reach an international audience, offering the same high-quality educational experiences in English that have already succeeded in the Portuguese-speaking market.
Results and Impact
Since partnering with Be.Spark, Alright has achieved several important milestones:
Successful Platform Implementation: The Portuguese instance of Thinkific Plus has been successfully launched, enabling Alright to serve their audience with ease.
Live Webinars and Event Promotion: Alright can now easily promote live webinars and provide on-demand access to recordings, improving engagement and extending the value of their live events.
Streamlined Workflows: By mapping the end-to-end workflows for course creation, live events, and service sales, Alright’s team now has a clear, repeatable process that ensures operational efficiency and clarity for all involved.
Revenue Partner Management: The revenue management system has enabled Alright to accurately track partner contributions and payments, ensuring transparent and fair compensation for all partners.
Collaborative Content Management: The Google Sheets system has empowered the entire team to collaborate effectively on content uploads, ensuring accuracy and timeliness for all new course, service, and webinar listings.
"Working with Be.Spark has been a transformative experience for our business. They expertly guided us through the setup of Thinkific Plus, creating streamlined workflows and systems that have significantly improved our operations. Their innovative approach to content management and revenue partner tracking has enhanced our efficiency, and we’re excited to collaborate with them further as we expand globally. Offering both courses and services seamlessly through Thinkific has been a game-changer for us". Melissia Souza | Alright
Conclusion
The partnership between Be.Spark and Alright have resulted in a well-structured and scalable platform for the Portuguese-speaking market on Thinkific Plus.
Through clear workflow mapping, effective revenue partner management, and collaborative content publishing processes, Alright is now positioned for long-term success in both local and international markets. As we prepare to launch their global English platform, Alright is well on its way to expanding its reach and educational impact.
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If you’re looking to transform your online educational platform and streamline your operations, contact us today.Â
We specialize in managing and growing online learning environments with tools like Thinkific Plus and collaborative systems, helping organizations like Alright succeed in the competitive digital education space.
Book a Discovery Call to learn how we can help you too!
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